Analisis Pengaruh Atribut Produk Terhadap Keputusan Pembelian Sepeda Motor Merk Happy di Kota Mataram

  • Yusi Faizathul Octavia Sekolah Tinggi Ilmu Ekonomi AMM Mataram
Keywords: Product attribute, Brand, Quality, Design, Guarantee, Purchasing Decisions

Abstract

This reaserch is done to analyze the product attribute factors that have inluences toward consumers in the making of purchasing decisions.

Published
2019-09-25
How to Cite
Octavia, Y. (2019). Analisis Pengaruh Atribut Produk Terhadap Keputusan Pembelian Sepeda Motor Merk Happy di Kota Mataram. Jurnal Ilmiah Tata Sejuta STIA Mataram, 2(1), 106-118. Retrieved from http://ejurnalstiamataram.ac.id/index.php/tatasejuta/article/view/164